UX

Standing and branding

Lorcan 1 min read

ucl.pngIn an article in the current Wilson Quarterly the author refers to London’s University College. This formulation is perhaps a symptom of the branding problem that University College London faces and is trying to overcome. The topic is discussed by John Sutherland in the Guardian. And it is interesting to see UCL badge itself London’s Global University on its newly presented web page.
There is also an interesting article in the NYT talking about the competetiveness of higher education in the US and noting how branding changes have improved the situation for some colleges (To woo Students, colleges choose names that sell, Aug 11). It dwells on current initiatives at the New School University to be known as The New School.
newschool.png
The interesting thing is that these intiatives do seem to improve things. The NYT article reports how name changes improved the image of several institutions. I remember reading a while ago how the rebranding exercise at the University of Sussex was also seen to improve application rates (I cannot track down where I saw this).
It seems clear that branding has an influence on standing.
Related entries:

Share
Comments
More from LorcanDempsey.net
The decentered library network presence
UX

The decentered library network presence

The library does not have a singular network presence. There may be a main website, but the library also syndicates its presence to other venues (e.g. RSS), has unbundled to social sites (e.g. Facebook), and sources activity in the cloud (e.g. LibGuides).
Lorcan 5 min read
Full library discovery
UX

Full library discovery

The collection remains central to the library experience. However, as library services evolve beyond the collection so it makes sense for discovery services to represent more of what the library does and can provide - to move from 'full collection discovery' to 'full library discovery.'
Lorcan 4 min read
icon

Follow along

Deeep dives and quick takes: libraries, society, culture, technology, ...

Great! You’ve successfully signed up.

Welcome back! You've successfully signed in.

You've successfully subscribed to LorcanDempsey.net.

Success! Check your email for magic link to sign-in.

Success! Your billing info has been updated.

Your billing was not updated.