Looking ahead and ranking

Lorcan
Lorcan

Table of Contents

John Battelle’s predictions for search, rss, blogs and other stuff for 2005 are an interesting read. My eye was caught by number 7:

7. Yahoo and Google will both test systems that combine local merchant inventory information with search, so that merchants can use search as a direct sales channel. By the end of the year, there will be no question that the search companies are in direct competition with the ecommerce companies, but it won’t matter – there’s room for them all. Paul Ford will continue to get droves of readers to his related, and very prescient, three year old post on how Google takes over the world. [John Battelle’s Searchblog: A Look Ahead]

This is a prediction, but we already see, for example, many bookselling sites returning hits in a search.
As more materials get indexed in Google, the page rank algorithm may be less applicable to some than to others. Google Scholar seems to have moved to more of a citation based approach, for example. This will be something to watch …

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