In Borders earlier


Table of Contents

I was in our local Border’s just now, forlornly looking for a weekend Financial Times. Not finding one, I was looking around aimlessly. A couple of things caught my eye, where one mode influences another.
One of the nice things about Border’s is that you can look for items on their ‘catalog’ in the store. I was amused to see a paper note hanging on the catalog screen: this is not a touch screen. I wonder did they have this issue before the iPhone and the devices it has influenced?
They also have occasional sections on the shelves where they display a book alongside several similar ones. They suggest that if you enjoyed reading the displayed title that you may also enjoy the several others that they place alongside it. I wonder are the recommendations generated by their sales data, or are they hand-picked by staff?


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