Google is the environment


Table of Contents

The Guardian summarizes:

Rich Skrenta, co-founder and CEO of, is fed up with hearing low numbers for Google’s market share when he reckons the real number is around 70%.

Let’s start by agreeing that Rich is measuring something different: search referrals, rather than searches. However, referrals is actually a more important number, in reflecting successful searches rather than failed ones. (Who cares how many searches people run if they don’t click on any of the results?) [Google’s true search market share is 70% from Guardian Unlimited: Technology]

Details of the analysis are at Skrentablog. I liked his concluding comment:

To paraphrase an old industry saying about IBM …. Google’s not the competition, Google’s the environment. [Google’s true search market share is 70% (Skrentablog)]


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