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The BBC reports a study which shows that eBay is the most popular brand on the web, followed by Google, Yahoo, Sony, and HP. The least popular brands, according to the study, are McDonalds and Coca Cola. The news report does not make it clear what population was surveyed: it would be interesting to know whether this was a UK-only survey or not. Some brands ‘travel’ better than others.
“The internet is fast approaching television in terms of influence on consumer behaviour and therefore big brands cannot afford to neglect the issue of how their brand is perceived on the web,” said Ben Coppin, chief of Envisional. [BBC NEWS | Technology | eBay ‘most popular brand’ online]