The BBC reports a study which shows that eBay is the most popular brand on the web, followed by Google, Yahoo, Sony, and HP. The least popular brands, according to the study, are McDonalds and Coca Cola. The news report does not make it clear what population was surveyed: it would be interesting to know whether this was a UK-only survey or not. Some brands ‘travel’ better than others.
“The internet is fast approaching television in terms of influence on consumer behaviour and therefore big brands cannot afford to neglect the issue of how their brand is perceived on the web,” said Ben Coppin, chief of Envisional. [BBC NEWS | Technology | eBay ‘most popular brand’ online]
The library does not have a singular network presence. There may be a main website, but the library also syndicates its presence to other venues (e.g. RSS), has unbundled to social sites (e.g. Facebook), and sources activity in the cloud (e.g. LibGuides).
The collection remains central to the library experience. However, as library services evolve beyond the collection so it makes sense for discovery services to represent more of what the library does and can provide - to move from 'full collection discovery' to 'full library discovery.'