There was a snippet in today’s NYT about Cornell’s new logo. Searching further:
“We feel — and Cornellians have told us — that this new logo reflects the university’s rich history and academic identity, while providing a modern, clear and meaningful identifier for use in today’s diverse media,” Bruce said. [New university logo]
This reminded me of William J Mitchell’s comments in Me++ that on the web ‘brand’ carries the clues that were carried by physical presence or architecture before. Cornell wants a visual brand that reflects what it feels is important about its identity. Apparently, the ‘red box’ the new logo replaces did not do this.
The library does not have a singular network presence. There may be a main website, but the library also syndicates its presence to other venues (e.g. RSS), has unbundled to social sites (e.g. Facebook), and sources activity in the cloud (e.g. LibGuides).
The collection remains central to the library experience. However, as library services evolve beyond the collection so it makes sense for discovery services to represent more of what the library does and can provide - to move from 'full collection discovery' to 'full library discovery.'