Cornell brand


Table of Contents

There was a snippet in today’s NYT about Cornell’s new logo. Searching further:

“We feel — and Cornellians have told us — that this new logo reflects the university’s rich history and academic identity, while providing a modern, clear and meaningful identifier for use in today’s diverse media,” Bruce said. [New university logo]

This reminded me of William J Mitchell’s comments in Me++ that on the web ‘brand’ carries the clues that were carried by physical presence or architecture before. Cornell wants a visual brand that reflects what it feels is important about its identity. Apparently, the ‘red box’ the new logo replaces did not do this.


comments so far.

Sign in to comment or sign up if you are not already a member.