As we move from a collections-based to a relational library, storytelling becomes very important. One trend is the emergence of a stronger narrative or storytelling emphasis on websites, which helps position the library, promote its services, and address specific interests.
Typefaces and fonts are functional. However they also contribute in other ways - to brand, to atmosphere, to feeling. This is a brief introduction to aspects of the typeface ecosystem. I combine this with some commentary about how typefaces are used in national libraries to provide context.