So let’s take a look at some of the more popular Microsoft blogs, which have given the ogre a new voice. They’ve yet to make Microsoft as cool as Shrek, but they’re getting people to look at the vendor in a new light. Consider the following: Technorati, a site that ranks blogs by traffic and by the number of third-party sites that link to them, recognizes “Scoblelizer” as among the Web’s top 50 blogs. The site is the brainchild of Robert Scoble, who works at Microsoft as an evangelist on the Windows team. [VARBusiness | In The Beginning | The Ogre’s New Voice: Can Blogs Save Microsoft’s Image?]
The library does not have a singular network presence. There may be a main website, but the library also syndicates its presence to other venues (e.g. RSS), has unbundled to social sites (e.g. Facebook), and sources activity in the cloud (e.g. LibGuides).
The collection remains central to the library experience. However, as library services evolve beyond the collection so it makes sense for discovery services to represent more of what the library does and can provide - to move from 'full collection discovery' to 'full library discovery.'