The Long Tail and the used book market


Work commissioned by the Book Industry Study Group reports that:

“The real story is the dramatic growth of used trade books sold through on-line channels”, noted Jeff Hayes, Group Director for InfoTrends/CAP Ventures and principal analyst on the study. “Used books are becoming mainstream as the Internet provides transparency into the industry inventory and consumers become more comfortable buying them.” [Book Industry Study Group]

“Transparency into the industry inventory”: this is the improved discovery experience I discussed as part of the aggregation of supply.
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