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# The future of media?
- URL: https://www.lorcandempsey.net/the-future-of-media/
- Published: 2008-08-20T07:00:39.000Z
- Updated: 2020-10-28T09:21:42.000Z
- Author: Lorcan Dempsey
- Tags: Books, Systems, UX

As we have been traveling I haven’t been watching a lot of TV, I thought I would go and have a look at a few videos of discussed Olympic events.  
The BBC is usually my first port of call for things like this, but of course, as [noted](https://blog.oclc.org/lorcand/archives/001670.html?ref=lorcandempsey.net) previously, they will not allow their video clips to be viewed outside the UK.

> We use technology to prevent people from outside the UK from accessing content that we need to limit to the UK for rights reasons. \[[BBC NEWS | Help | Your guide to the BBC Embedded Media Player](https://news.bbc.co.uk/2/hi/help/7277283.stm?ref=lorcandempsey.net#in%5Fuk)\]

So, over to NBC. Lots of materials here, and a wide range of videos. However, to watch a video you need first to watch an advert. After a while of seeing the same ad for AT&T, Nissan or Budweiser it gets a bit tedious.  
Free is rarely quite free.  
Incidentally, I was interested that I had to download Silverlight to view the NBC material.