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# Subscribe is the new search
- URL: https://www.lorcandempsey.net/subscribe-is-the-new-search/
- Published: 2005-06-27T09:50:37.000Z
- Updated: 2005-06-27T09:50:37.000Z
- Author: Lorcan Dempsey
- Tags: Systems

[![subscribe.jpg](https://blog.oclc.org/lorcand/archives/subscribe.jpg)](https://marc.blogs.it/archives/2005/06/report%5Ffrom%5Fgno.html?ref=lorcandempsey.net)Well maybe a bit of an exxaggeration …  
… but it is interesting reading the Microsoft discussion about how *subscribe* has joined *browse* and *search* as modes of interaction. This seems to be resonating, for reasons which will be clear to anybody who has set up [watchlists](https://beta.technorati.com/watchlist/?ref=lorcandempsey.net) in Technorati or uses [PubSub](https://www.pubsub.com/?ref=lorcandempsey.net). 

> With increasing adoption of RSS, the concept of “subscribing” to content on the Web is becoming more prevalent. As this idea continues to gain in popularity, users will be able to subscribe not only to blogs and news, but also to content-feeds (audio, video, documents, photos, calendar events) and lists (playlists, booklists, link-lists, blogrolls, wishlists, Top 10 lists, To-do lists). The next version of Windows, codenamed Longhorn, introduces rich support for RSS in the platform. \[[Longhorn Developer Center Home: RSS Support in Longhorn](https://msdn.microsoft.com/longhorn/understanding/rss/rsslonghorn/?ref=lorcandempsey.net)\]

A major reason that RSS is gaining such traction is that it is at once a low cost option for surfacing resources in [user-assembled workflows](https://blog.oclc.org/lorcand/archives/000688.html?ref=lorcandempsey.net), and for [inter-application](https://blog.oclc.org/lorcand/archives/000652.html?ref=lorcandempsey.net) communication.  
Related posts:

- [](https://blog.oclc.org/lorcand/archives/000688.html?ref=lorcandempsey.net)[In the flow](https://blog.oclc.org/lorcand/archives/000688.html?ref=lorcandempsey.net)
- [RSS: really something significant](https://blog.oclc.org/lorcand/archives/000652.html?ref=lorcandempsey.net)
- [Services for intermediate consumers](https://blog.oclc.org/lorcand/archives/000629.html?ref=lorcandempsey.net)

Image via [Marc’s Voice](https://marc.blogs.it/archives/2005/06/report%5Ffrom%5Fgno.html?ref=lorcandempsey.net).