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# Search is more than search
- URL: https://www.lorcandempsey.net/search-is-more-than-search/
- Published: 2006-09-04T17:07:31.000Z
- Updated: 2020-10-28T20:52:44.000Z
- Author: Lorcan Dempsey
- Tags: Social, Systems, UX

Bjørn Olstad, CTO of FAST, presented at Ticer on search \[[pdf](https://www.ticer.nl/06carte/publicat/02Olstad.pdf?ref=lorcandempsey.net)\]. A couple of things caught my eye. It would have been nice to hear the presentation – I have only the .ppt to go on.  
He talks about a move from *content management* to *consumption management*. And taking the example of Yellow Pages talks about a move from a provider view (a few details in a listing, shallow understanding) to a consumer view (recommendations, maps, directions, comparisons: a broader experience leading to a deeper understanding). This is achieved through data mining and looking across a range of resources produced by divers hands.  
He then goes on to talk about a variety of techniques for exploiting available data to create richer user experiences. And touches on some 2.0 themes.  
I like the focus on ‘consumption management’ because it makes sense in an environment where resources are abundant and user attention is scarce and is consistent with our stated purposes. I also liked the emphasis on making our data work harder to create more of a ‘[rich texture of suggestion](https://blog.oclc.org/lorcand/archives/000966.html?ref=lorcandempsey.net)‘, whether that data is structured metadata, is mined from resources themselves, or is harvested from behaviors and use.  
Related entries:

- [Circulating intentional data](https://blog.oclc.org/lorcand/archives/000875.html?ref=lorcandempsey.net)
- [The simple search box and the rich texture of suggestion](https://blog.oclc.org/lorcand/archives/000966.html?ref=lorcandempsey.net)