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# Quotes of the day: what business is Google in?
- URL: https://www.lorcandempsey.net/quotes-of-the-day-what-business-is-google-in/
- Published: 2006-01-17T18:10:24.000Z
- Updated: 2020-10-28T20:58:44.000Z
- Author: Lorcan Dempsey
- Tags: Systems

Here is Bubblegeneration talking about Google’s interesting acquisition of [dMarc](https://www.dmarc.net/?ref=lorcandempsey.net), which helps bring advertisers and radio stations together:

> You shouldn’t see Goog as the world’s information organizer. It’s more accurate to say that it’s the world’s ad allocator. \[[Bubblegeneration Strategy Lab](https://www.bubblegeneration.com/2006/01/leveraging-edge-competencies-it.cfm?ref=lorcandempsey.net)\]

Here is Phil Wainewright saying something similar about Google in the context of Amazon’s decision to open up the Alexa search API. 

> Imagine this scenario, which could come to fruition within a matter of days: using AWSP, a developer sets up a vertical search engine serving a market that attracts high-value pay-per-click advertising. The developer monetizes its new search engine by carrying Google AdSense. Yes, that’s right, *an Alexa-driven search engine that’s funded by Google-driven ads*. At a stroke, it becomes obvious that Google’s wealth doesn’t come from the fact that it’s a search engine funded by advertising. It comes from the fact that it’s a pay-per-click contextual advertising engine, which also happens to run its own search engine. \[[| Software as services | ZDNet.com](https://blogs.zdnet.com/SAAS/index.php?paged=2&ref=lorcandempsey.net)\]

Google as an ‘ad allocator’ and as a ‘contextual advertizing engine’. An interesting way to think about things.