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# Hits and clicks
- URL: https://www.lorcandempsey.net/hits-and-clicks/
- Published: 2006-08-13T22:49:54.000Z
- Updated: 2020-10-28T20:53:26.000Z
- Author: Lorcan Dempsey
- Tags: Systems

Nicholas Carr summarizes an analysis of the leaked AOL data.

> An [analysis](https://seoblackhat.com/2006/08/11/tool-clicks-by-rank-in-google-yahoo-msn/?ref=lorcandempsey.net) of the recently disclosed AOL search data, by SEO Blackhat, adds a further gloss to this phenomenon. According to the analysis, the #1 ranked search result garners, on average, 42.1% of all clickthroughs. The clickthrough rate falls off precipitously from there, with the #2 result representing 11.9% percent of clickthroughs. \[[Rough Type: Nicholas Carr’s Blog](https://www.roughtype.com/?ref=lorcandempsey.net)\]

This makes it very clear why ranking has become such an intriguing topic in a web environment!