> ## Content Index
> Fetch the complete content index at: https://www.lorcandempsey.net/llms.txt
> Use this file to discover other available public pages before exploring further.

# Gordian cluetrain
- URL: https://www.lorcandempsey.net/gordian-cluetrain/
- Published: 2005-10-30T08:43:51.000Z
- Updated: 2020-10-28T21:01:52.000Z
- Author: Lorcan Dempsey
- Tags: Social, UX

One of the themes of the [Cluetrain Manifesto](https://www.cluetrain.com/?ref=lorcandempsey.net) was that the conversation between customers was more important than managed unilateral communication from a company to customers. It then follows, it argued, that companies should enter the conversation with customers in helpful ways. Markets are conversations, it said.  
In that context, I was interested to see the [Gordian Knot](https://www.gordian-knot.org/?ref=lorcandempsey.net), a blog devoted to discussion by SirsiDynix customers. It is not affiliated with the company, but stands alone. It is early days but is something to watch …