> ## Content Index
> Fetch the complete content index at: https://www.lorcandempsey.net/llms.txt
> Use this file to discover other available public pages before exploring further.

# Google trademark
- URL: https://www.lorcandempsey.net/google-trademark/
- Published: 2004-05-01T08:18:55.000Z
- Updated: 2004-05-01T08:18:55.000Z
- Author: Lorcan Dempsey
- Tags: Systems

*Wired* article on Google IPO has this interesting snippet on the impact of adoption of *google* into common parlance on its trademark status:

> The use of the term “google” as a synonym for “search” — a phenomenon that on the surface seems no more than a tribute to the popularity of Google — could have drawbacks for the company. In its IPO filing, Google said it faces the risk of losing trademark rights to its name if too many people use “google” as a verb or “googling” as a gerund. \[[Wired News: More Reasons to Love Google](https://www.wired.com/news/business/0,1367,63286-2,00.html?tw=wn%5Fstory%5Fpage%5Fnext1&ref=lorcandempsey.net)\]