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# Google is the environment
- URL: https://www.lorcandempsey.net/google-is-the-environment/
- Published: 2006-12-20T09:10:41.000Z
- Updated: 2020-10-28T09:38:08.000Z
- Author: Lorcan Dempsey
- Tags: Systems

The Guardian summarizes:

> Rich Skrenta, co-founder and CEO of Topix.net, is fed up with hearing low numbers for Google’s market share when he reckons [the real number is around 70%](https://www.skrenta.com/2006/12/googles%5Ftrue%5Fsearch%5Fmarket%5Fsha.html?ref=lorcandempsey.net). 

> Let’s start by agreeing that Rich is measuring something different: search referrals, rather than searches. However, referrals is actually a more important number, in reflecting successful searches rather than failed ones. (Who cares how many searches people run if they don’t click on any of the results?) \[[Google’s true search market share is 70% from Guardian Unlimited: Technology](https://blogs.guardian.co.uk/technology/archives/2006/12/20/googles%5Ftrue%5Fsearch%5Fmarket%5Fshare%5Fis%5F70.html?ref=lorcandempsey.net)\]

Details of the analysis are at [Skrentablog](https://www.skrenta.com/2006/12/googles%5Ftrue%5Fsearch%5Fmarket%5Fsha.html?ref=lorcandempsey.net). I liked his concluding comment:

> To paraphrase an old industry saying about IBM …. Google’s not the competition, Google’s the environment. \[[Google’s true search market share is 70% (Skrentablog)](https://www.skrenta.com/2006/12/googles%5Ftrue%5Fsearch%5Fmarket%5Fsha.html?ref=lorcandempsey.net)\]