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# Google apologizes for result caused by ranking
- URL: https://www.lorcandempsey.net/google-apologizes-for-result-caused-by-ranking/
- Published: 2004-05-15T23:00:56.000Z
- Updated: 2004-05-15T23:00:56.000Z
- Author: Lorcan Dempsey
- Tags: Systems

Aaron Swartz notes interesting Google action:

> Google has “bought” an ad for the search term [Jew](https://www.google.com/search?q=Jew&ref=lorcandempsey.net "Google Search: Jew ") that goes on top of the first result so they can [apologize for their first result](https://www.google.com/explanation.html?ref=lorcandempsey.net)! \[[Jew Watch Watch (Google Weblog)](https://google.blogspace.com/archives/001233?ref=lorcandempsey.net)\]