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# Corporate blogs
- URL: https://www.lorcandempsey.net/corporate-blogs/
- Published: 2005-10-04T23:47:24.000Z
- Updated: 2020-10-28T21:02:39.000Z
- Author: Lorcan Dempsey
- Tags: Social

Chris Andersen of Wired and [Long Tail](https://www.thelongtail.com/the%5Flong%5Ftail/?ref=lorcandempsey.net) fame on corporate blogs:

> Simply put, we’re starting to trust what executives say less and what employees say more. And if given a choice, as is the case with companies that let their employees blog, we’ll take the word of an articulate engineer in the belly of the beast over the double-speak of a press release any day. As institutional credibility declines (from Enron to the White House), individual credibility is taking its place. \[[The Long Tail](https://www.thelongtail.com/the%5Flong%5Ftail/?ref=lorcandempsey.net)\]

Although I subscribe to a large number of feeds (a little [self-aggrandRSSment](https://blog.oclc.org/lorcand/archives/000755.html?ref=lorcandempsey.net) there), I find that I gravitate regularly to a few only. And among those are some senior corporate blogs like [Jonathan Schwartz](https://blogs.sun.com/roller/page/jonathan?ref=lorcandempsey.net) at Sun, and several of the other CxO blogs listed by [Jon Udell](https://weblog.infoworld.com/udell/?ref=lorcandempsey.net) (scroll down the right-hand column). They are a minority though. But enough of this metablogging ….