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# Bray on Yahoo
- URL: https://www.lorcandempsey.net/bray-on-yahoo/
- Published: 2004-03-04T12:22:16.000Z
- Updated: 2004-03-04T12:22:16.000Z
- Author: Lorcan Dempsey
- Tags: Systems

Tim Bray translates Yahoo marketingspeak:

> Via the invaluable [John Battelle](https://battellemedia.com/?ref=lorcandempsey.net), a pointer to [this Search Engine Watch piece](https://searchenginewatch.com/searchday/article.php/3320071?ref=lorcandempsey.net) on the advent of Paid Search over at Yahoo. It contains some remarkable examples of marketingese, and I thought it would be helpful to provide a translation. \[[ongoing � Yahoo Paid Search, Translated](https://www.tbray.org/ongoing/When/200x/2004/03/02/YahooPaidSearch?ref=lorcandempsey.net)\]